Very Cool Lenovo ThinkPad Commercial

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DavidE · #1 Post by **DavidE** » Sat Jun 16, 2007 10:20 am

Here's a YouTube link for what must be the best commercial ever for a brand of notebook computers: http://www.youtube.com/watch?v=zGc1LrRoDW4 . I wonder if my X60s will bend like that if I throw it against a wall.

DavidE
www.davidenglish.com
www.beepzoid.com

#2 Post by **ryengineer** » Sat Jun 16, 2007 10:33 am

Sweet!!!

Purcy · #3 Post by **Purcy** » Sat Jun 16, 2007 10:34 am

Wow, that is a thrilling commercial. So what was the underwater test for do you think? Surely our thinkpads don't survive that?? or do they

furrycute · #4 Post by **furrycute** » Sat Jun 16, 2007 10:48 am

I didn't know Thinkpads are waterproof.

DavidE · #5 Post by **DavidE** » Sat Jun 16, 2007 11:25 am

I interviewed someone from NASA a few years ago. He told me that NASA was issuing ThinkPads for the shuttle flights and International Space Station. Maybe NASA was testing how long a ThinkPad could function underwater before it stops working.

He also said the ThinkPad configurations weren't recent vintage, because of the time-consuming tests required to certify them for space flight.

DavidE
www.davidenglish.com
www.beepzoid.com

qviri · #6 Post by **qviri** » Sat Jun 16, 2007 12:09 pm

DavidE wrote:I wonder if my X60s will bend like that if I throw it against a wall.

If you throw it with enough force it will. I wouldn't count on it working afterwards, though. You'd be lucky if the hard drive survives.

lophiomys · #7 Post by **lophiomys** » Sat Jun 16, 2007 1:18 pm

I don't like this ad and what is suggested in there!
That's completely unrealistic to me.
Under water? Smashed against a wall?
Did you ever use your laptop balancing in one hand and typing with your
free hand whilst standing upright?
While I watched this ad, I couldn't stop myself thinking TOUGHBOOK.
And those are for real, delivering what they promise.

Fidelio · #8 Post by **Fidelio** » Sat Jun 16, 2007 10:45 pm

Saw this on Gizmodo. The commercial was very well executed as a work of art, but the implicit meaning in its imagery is not realistic. I mean, do you REALLY expect a Thinkpad to function after hurling it at a wall? Nice slow-mo there, though.

Brad · #9 Post by **Brad** » Sun Jun 17, 2007 10:19 am

I enjoyed the video and what it represents. Thanks for posting.

Brad

Turbo Audi · #10 Post by **Turbo Audi** » Sun Jun 17, 2007 11:52 am

YouTube has tons of IBM ThinkPad vids. Such as:

This:
http://youtube.com/watch?v=3ENQ1dUavI8

And this:
http://youtube.com/watch?v=RwiuurMMGa8

Battery Life:
http://youtube.com/watch?v=0iNPimbZVBQ

Rollcage:
http://youtube.com/watch?v=eXMAL-lWQBM

Karate:
http://youtube.com/watch?v=OgyXJ0JujHc

Brad · #11 Post by **Brad** » Sun Jun 17, 2007 1:39 pm

Thanks...the first two brought tears to my eyes.

Brad

RageRover · #12 Post by **RageRover** » Sun Jun 17, 2007 5:15 pm

lophiomys wrote:I don't like this ad and what is suggested in there!
That's completely unrealistic to me.
Under water? Smashed against a wall?
Did you ever use your laptop balancing in one hand and typing with your
free hand whilst standing upright?
While I watched this ad, I couldn't stop myself thinking TOUGHBOOK.
And those are for real, delivering what they promise.

I agree with you. Kudos to Lenovo for using the Willy Wonka song. But what exactly is the msg of ad?? I get it, but I don't. Yes, ThinkPads are used in all corners of the universe. Everyone from Nasa to the Jane Goodall institute

They say they are best engineered laptops yet they did not show us if any survived! I would have liked to see at least one of the abused ThinkPads boot up.

As far as using my ThinkPad balanced in one hand while typing with another, yes, I have done that. But not in the middle of the Sahara!

I think the ad would have been better for a Toughbook. That said, I still like it!

As someone pointed out on Gizmodo, I'm sure Lenovo will get a bunch of broken laptops from people who emulated what was in the ad. Afterall, there was no disclaimer and they sort of imply your ThinkPad can be abused that like and still survive!

Website · #13 Post by **tfflivemb2** » Sun Jun 17, 2007 9:34 pm

Fidelio wrote:Saw this on Gizmodo. The commercial was very well executed as a work of art, but the implicit meaning in its imagery is not realistic. I mean, do you REALLY expect a Thinkpad to function after hurling it at a wall? Nice slow-mo there, though.

My thoughts exactly...

zahir · #14 Post by **zahir** » Mon Jun 18, 2007 11:05 am

i think the ads ok.... i mean im all for TPs but thats just unrealistic.... and its a silly way of raising expectations, portraying a product as indestructible when it not the case.... i feel an ad like this will only increase end user disappointments.... we'd all like to believe that our thinkpads can survive the scenarios shown in the ad but doubt it'll happen.... try the above and u'll prolly end up losing ur machine and being 100s of dollars down!

#15 Post by **ryengineer** » Mon Jun 18, 2007 2:04 pm

Speaking of realistic commercials, I think these are more able to represent what they truly mean:

http://www.youtube.com/watch?v=4ZmJ63sHoKU

http://www.youtube.com/watch?v=BesI6NEPWlM

These ads are what IBM make.

Computer savvy's will definitely understand what imagery in lenovo thinkpads ad but what about novices?

Tholek · #16 Post by **Tholek** » Mon Jun 18, 2007 3:04 pm

I remember going nuts seeing a vid of astronauts in space and seeing a 760 for a second. I couldn't believe it, I had one in my lap.

Turbo Audi · #17 Post by **Turbo Audi** » Mon Jun 18, 2007 4:46 pm

Love that Linux commerical

Very Cool Lenovo ThinkPad Commercial

Very Cool Lenovo ThinkPad Commercial

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