They essentially want to bifurcate into tiny channels, giving them a very high surface-to-volume ratio, quickly from larger channels. Much like the body has arteries and veins turn into capillary beds, then back into larger vessels. Reason? It is efficient to get a fluid into such areas from larger channels to the beds in such a manner because, suppose you want to fill them, you have to get every little area covered for maximum efficiency. Simply cutting them into tiny blocks would, at a point, choke the flow of it into the areas where it needs to do; just imagine trying to coat every part of that with the thermal compound and the most efficient way to do so without alot of work "pumping" it. This is also the approach they are probably going to take with the forced jet cooling approach.
On a little bioengineering aside; strictly speaking, blood isn't a newtonian fluid when it comes down to such tiny capillaries as encountered in the body due to the discrete nature of erythrocytes and other cells that must pass single file through some, but it is a very good approximation for larger vessels and pretty spot on for most viscous flows.
