t140568 wrote:I can't help but wondering... is there really a shop dedicated to keyboard customization?
Yes, and in fact much more than one.
Many Israelis like to take advantage of significantly lower laptop prices in the US (and some countries in the far east, like China/Thailand), buy laptops on their trips and bring them back. Many of these would like to get Hebrew on their keyboards, and engraving is usually far cheaper than replacing the keyboard with an official localized one. In fact, for certain models not sold in Israel, such a localized keyboard may not even exist.
Furthermore, the ethnicity here is much more heterogeneous than in the typical country. With about 20% arab population, and additional 20% of the population who are immigrants (mostly from Russia and ex-USSR countries), there is interest in adding additional languages to laptop/desktop keyboards.
Overall, the demand is sufficient for the businesses to thrive.
And they also do other keyboard customizations, for instance assigning special labels for the keys, for application-specific macros (i.e. music-editing, gaming, etc.). Although these are probably are only about 2% or less of the total customization jobs.